So, this week the blog post is about Viral Videos. The Viral video I picked is the 2012 USA
Olympic Swimming Team doing the song Call Me Maybe by Carly Rae Jepsen. Carly Rae Jepsen quickly became an internet
sensation with this song in 2012. There
were many different people that posted videos of people dancing to the song and
lip syncing it. This one in particular
became very popular, it currently has almost 12 and a half million views. I remember seeing it after the 2012 London
Olympics (I think it was filmed before the Olympics because there are parts in
the video where there on a plane and I’m assuming they were traveling to
London). Part of what might have made
this video popular was the fact that the US did so well in swimming in 2012.
In class we talked about successful viral videos have to
have the “lean forward” experience.
There were four things the “lean forward” experience needed; engage
audience, relevant, easily shareable, and include an action path. This video has all of that. It is very engaging to the audience. It is fun to watch and funny because many of the
people on there are very recognizable after the Olympics. When the video came out in 2012 it was very
relevant because as I mentioned earlier the US Swimming Team did very well in
the Olympics. Next it was very easily
shareable. I remember seeing it on
Facebook after one of my friends shared the video. You can still share the video today from
YouTube. Finally it did include an action
path. There was a clear path the video
was going and it all flowed very well together.
Overall this is a pretty good video and there are many more
Call Me Maybe videos of people doing similar things out there. One of the popular ones is of the Miami Dolphins cheerleaders, they have over 20 million views. I’m sure you can guys why
this one is so popular.
